The Fender Custom Shop, also known as "The Dream Factory," is where custom, master-built guitars that represent the absolute pinnacle of Fender craftsmanship are created. Since its establishment in 1987, this Corona, California-based division has been a hotbed of innovation and meticulous attention to detail. The skilled artisans and luthiers working in the Custom Shop put their passion and expertise into every instrument they create, ensuring an unrivaled level of quality, playability, and aesthetic beauty. Their distinctive designs and superior sound make them a coveted item for collectors and professional musicians alike. The Fender Custom Shop continually pushes the envelope of what is possible in guitar craftsmanship, creating instruments that are truly pieces of art.
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